Keywords
Marketing
Branding
Consumer Psychology
Reading Promotion
Reading Culture
Branding
Consumer Psychology
Reading Promotion
Reading Culture
Abstract
Mali Jorm, Head of Libraries at Bacchus Marsh Grammar, explores the theory and practice of marketing in relation to the promotion of reading for pleasure in a school library context. Jorm offers examples, and practical ideas, from experience and a clear, insightful discussion of the important role marketing plays in all of our interactions.
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